left column  Our Strategy
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We partner with North American and European pharmaceutical companies to promote pharmaceutical products in certain key international territories. We do this via a master license/distribution agreement. As is often the case, entry to certain markets can be a costly and time-consuming process when tried alone or can lead to markets never reaching potential. However, BurnsAdler has both the market intelligence and the technical expertise to lead these efforts and create winning scenarios for our partners.

Our proven business model demonstrates that outsourcing all or certain parts of the international sales and marketing function is an effective strategy for emerging pharmaceutical companies and can generate very high returns on investment. The relationships our management team has built in a number of markets represent a significant advantage over in-house start up operations. Because of these existing relationships, BurnsAdler is able to produce results for our partners in the shortest possible time.

BurnsAdler is a dynamic organization that can adapt itself to create the best fit with our partners. Our proprietary promotion matrix was developed specifically to maximize the results we could achieve while minimizing the interaction and oversight needed from our partners. Creating revenue and profit for our partners while making the best use of their time and talent is a specialty of BurnsAdler and allows us to generate extremely high returns on investment.

Value Added to Our Partners:

  • Generation of additional revenue and profit opportunities from our partners' excess production capacity.
  • Provide our partners with a single point of contact for exploring profitable import and promotion opportunities in markets around the world.
  • Create a demand for our partners' products and therapies in the international market place.
  • Protect our partners' intellectual property, including company owned trademarks and patents.
  • Create new intellectual property for our partners by obtaining regulatory and marketing approval for their products in new countries and territories.
  • Negotiate with regulatory authorities and government entities to ensure our partners' products receive the highest possible reimbursement prices.
  • Develop a promotional program for our partners' products and select the single best process for import, promotion and distribution in each country.
  • Create the product literature, manage the sample program and train the local field sales forces.
  • Assist in responding to and in managing government and quasi-governmental agency bids and tenders.
  • Ensure the maximum market penetration for our partners' therapies in every local market.



BurnsAdler provides cost effective international product distribution and promotion for select emerging pharmaceutical companies.

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